Intelligent Customer Management in Webito
Webito's customer management goes far beyond a basic contact book. It serves as a tailored commerce CRM designed to analyze purchasing patterns and build enduring loyalty across retail and wholesale.
1. Unified Customer 360 Profile
Clicking any buyer in the "Customers" section reveals a complete 360-degree profile including:
- Key Purchasing Metrics (RFM): Days since last purchase (Recency), lifetime order count (Frequency), and total cumulative spend (Monetary Value).
- Saved Address Book: Verified postal codes, geo-coordinates, recipient phone numbers, and delivery instructions.
- Internal CRM Notes: Store staff can append collaborative notes regarding buyer preferences, phone correspondence, or special packaging requests.
Secure Passwordless Identity (Mobile OTP)
Webito leverages mobile number OTP verification for frictionless, verified authentication, preventing fake accounts and ensuring verified contact data.
2. Buyer Segmentation & Groups
Merchants can organize customers dynamically:
- VIP & Repeat Buyers: Automatically assign exclusive discount coupons or priority dispatch workflows.
- Corporate & Wholesale Accounts: Associate individual buyer accounts with corporate entities for B2B price lists and quote requests.
- Account Status Controls: Block or suspend users engaging in abuse or fraud.